Micro-cinema of attractions: GIF art imageries and creative techniques

‘Micro-cinema of attractions – GIF art imageries and creative techniques’ is an exhibition project realized in Nicosia, Cyprus.

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Nicolas Boillot

 

Curatorial Statement:

The experience of early silent cinema unfolds as a cabinet of curious cinematographic techniques and spectacular fictions. The exhibition draws an analogy between the concept
of Tom Gunning ‘cinema of attractions’ on the early phase of silent cinema (1907-1913) and GIF art.
Cinema of attractions refers to the nascent features of silent films which captivated viewers with striking moving images, before its liaison with the diegetic formats of theatre and literature did take over the medium. It is an era of creative imagery productions, where exhibitionist and unconventional fictions were less of telling stories than experimenting with moving images in their extreme potential.
‘Micro-cinema of attractions’ explores new concepts of space and time which are being formed in contemporary GIF art, focusing less on typical storytelling modes and more on GIF artworks as self-enclosed aesthetic micro-worlds.
GIF art employs radical and unusual creative techniques and imageries, reinforcing obsolete cinematic and artistic forms, applying avant-garde concepts, freely copying, decontextualizing and defying or defining norms, while also generating a highly shareable content which is massively propagated through social networks.

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‘Micro-cinema of attractions’         -Exhibition catalogue-                                       click to download

‘Micro-cinema of attractions’ is a collaboration between ARTos Foundation and the Moving Silence Platform. The project is taking place within the framework of the Con-temporary Urbanity programme as part of the broader initiative Artecitya Nicosia, with the support of the Cultural Services of the Ministry of Education and Culture, the Goethe-Institut and the Creative Europe Programme.

The exhibition catalogue is published in printed, electronic and interactive epub format (GIFs displayed in motion). It presents GIF artworks of the invited and participated artists together with curatorial texts about GIF art and an insight into the programme that included a GIF exhibition in the space of ARTos Foundation, a drop in workshop on how to design analogue GIFs and an urban tour with pop-up projections of GIF art in the old city of Nicosia. With a view to foster GIF creation, the programme included also an open call and an award.

 

micro-cinema of attractions-nicolas boillot

micro-cinema of attractions-xaviera lopez

micro-cinema of attractions-rrrrrrrroll

Jiggling Golems, the art of gifs

Gifs, the stray protocols breed inside the dot matrix. Once liberated from their corporate pimps, this batch of hyper-hookers was destined to hangout in the downtown of stocked networked space. Rambling along the data streams, these jiggling golems were soon crowdsurfing in every corner of the alleged Web 2.0, triggering the reticulated, blurring the realtime, entering our retinal trans consciousness.

When Walter Benjamin referred to the mythοlogy of modernity he identified it through an excessive visual complex, dialectical images of a dissipated externalized as well as internalized fictitious realm. Non linear narrativity and spatial dispersion at the borderlines of contingency and experience. Gifs fabulate inside the collective effervescence, mutating the spectacle into detached fickle imageries, an abundant realm of viral correspondence infecting our most tacit, impulsive, trivial and absurd, glimpses of imaginary.

In the uncanny cyber valley, timespace circulates in inhuman routes. A friction of agitated semblances, rubbing against each other inside a narrative sludge. Visual residues get mutated into events that once were fiction, into fiction that was events, in an infinite mashup of dislocated visions. History as we know it relegates into just another story, one of many that transcendent the actual facts of our newtonian space. Gifs blossom in this ecology of fused multi-narratives and hyperlinked projections, catching up in the net fleeting units of a vast ocular feedstock, stimulating junctures, recontextualizing the ruptures, assembling and rendering jargons, flocking semiotics for the rapture of the gaze, an orgy of the sussed but inexplicable.

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gif1: artist Nicolas Boillot Through custom code and user interface environment

gif2: artist Vince McKelvie

gif3: The Insects’ Christmas by Vladislav Starevich (1911). Vladislav Starevich was a Russian and French stop-motion animator notable as the author of the first puppet-animated film. He also used insects and other animals as protagonists of his films